Being a developer I am often asked by friends and family to make webpages for their small business. Most want a basic CMS with some snazy design. I would love to help and I am cheap. I usually go for a nice meal or a few bottles of beer, but the amount of time i can spend on it and what they want makes it not worth it. That and my art design skills aren’t really up to par. A web design company is overkill for these people. I have been searching for some kind of alternative. This is what they need:
- A presence on the web.
- An easy way to update the site theirself.
- A web-based way to pass information on to their customer base.
Wordpress is a great way to setup a basic website for a small company that doesn’t need a web-store. While I am aware that Wordpress is a blogging site, it works great as a basic website.
Why you should use Wordpress
It works great
There is a great team of developers working on Wordpress. They are constantly innovating and adding new features and fixing bugs and security holes. There are also thousands of people using the site so every part of it has been tested and retested.
Wordpress Hosts It
Your website is hosted by Wordpress. This means neither you nor I have to deal with setting up the website on a server at a hosting company. You don’t have to worry about your website going down because there is a team of people working to make sure it stays up. You also don’t have to worry about update the site because the Wordpress team updates the software for you.
Cheap
Hosting through Wordpress is extremely cheap. It’s free. However, if you want to look professional it will cost you a little bit of money. About $50 a year which is about what taking me out to dinner or a few bottles of beer costs. I drink fancy beer.
Free design
I am not a designer and am not the best in photoshop. That’s ok. It’s not my job. But there are a lot of other people out there who are graphic designers. A lot of them have taken the time to create themes for Wordpress. The hosted version of Wordpress has about 40 free themes that were created by some excellent artists. If you decide to host it yourself, there are hundreds of themes that people have created and released for free use.
Fast
Most of the work is already done. It will take a little time to get used to using the dashboard and setting everything up they way you want it but nothing like the time it would take to do it from scrach. A dedicated weekend is about all it would take.
Support
Wordpress has a very active community and there are a lot of excellent help guides out there. If you do feel you need a custom theme for your site or some other kind of changes, there are lots of web developers and designers that specialize in Wordpress.
How do you set your Wordpress
Sign Up
First things first, you need an account. Head over to wordpress.com and sign up.
Basic Settings
There are a few things that you should change in the settings so head into the dashboard of your webpage.
- Change the home page to your home page.
Click on Settings in the lower left hand corner → then Reading → then click on the radio button “A static page (select below)”.
- Click on the Appearance button on the lift side and then click ‘Extras’
then uncheck both checkboxes on the pages and click update.
Select a Theme
This is the most fun part. If you are anything like me, you will spend hours flipping through the themes and testing them out. Here are my recommendations for what you should look for.
- Look at themes that allow you to upload a custom image header.
- Don’t focus on the color too much because that can be changed later on. For instance, if you find one that you like but all the links are red and you want them to be green, don’t worry about it. That is an easy css fix.
- I would try to stay away from themes that have two-side bars. That works great of a blog but not so much for a company website. Side bars are for widgets. If you do two of them, you will be tempted to go widget crazy which will detract from the overall message of your site.
- Think about your company’s image while selecting a theme.
Widgets
These are little gadget type things that show up in you side bar. Be selective on which ones you select and don’t go overboard. Alot of these are geared towards blogs and have little use on a company’s website. Here are a few recommendations that will complement a company’s website:
- Text Area: is a great way to add a little bit of information that stays constant on every page. This is a great place to put your contact information.

- Search Box: will help your customer find what they need a little faster.

- Pages: is a must if your theme doesn’t a navigation bar built into it.

Go ahead and try out some of the widgets to see if there are others that suit your needs, but if you find yourself wanting to use more then four, you might want to rethink a few of your choices. Now, if you really want to get savvy, you could use the RSS widget to have your twitter feed show up in the side bar. This would be applicable to your business if you are looking to grow through social networking ( which isn’t for every business ) or your business has information the requires daily updating such as nightly food specials. If the word twitter or RSS scares you and you are just happy to get a website, then don’t worry about it.
Pages
This is the where you will put all of your information. Because of the way Wordpress is setup, you have to have a home page. Here are a few things to keep in mind about home pages:
- Keep it simple
- Think about doing a brief summary of your other pages and include links to them.
- Don’t put a cool flash video on it. It’s not cool.
- Make it genuine and give it substance.
- Don’t make it sales pitch.
Here are some other possible pages you could add
- Contact Information – To me, this page is a must
- Product/Services/Rates
- Portfolio
- Tour of the Premises ( only do this if you are selling the location such as a Hotel, a Winery, etc)
- Local Points of Interest ( would be go for a outdoor equipment rental in a small town)
- Awards
- Menu
Consider what you will put on your pages and if you need really need them. Do it with you customers in mind. And if find yourself with a page but it just doesn’t seem right, hide it and someday it might work out.
Advanced Changes
Until now everything about your site has been free. Now you are going to start giving money to Wordpress. It’s ok, it isn’t much. All of these upgrade are available through the Upgrades button at the bottom left of the dashboard.
- You must buy the Add Free upgrade. This isn’t a choice. Do not think about having adds on your company’s website. There are a lot of ways to be cheap and this shouldn’t be one of them.
- You must buy the custom url upgrade. This way your website will be your_company_name.com instead of your_company_name.wordpress.com. This one will be the most difficult. You need to buy a URL before you get the upgrade. wordpress.com says you can buy it from them or someone else. More information can be found though wordpress support
- If you plan on changing any of the colors you will have to buy the Custom CSS upgrade. If your first thought on seeing that is “WTF is CSS?” than you will need to find a hungry graphics student and offer to feed them if they make your changes or you could learn CSS. It’s not really that hard to do most if it. It only seems like magic. But it does take time and I know that is a valuable resource. The best tutorial for learning CSS is W3School’s CSS Tutorial. W3Schools also has an excellent tutorial on HTML if you need that too.
What you should put up
Less is more, be selective
It’s tempting to put up everything you can think of on but the more that’s on your website, the harder it will be for your customers to find what they need when they go to your site. Your time is valuable, but so is your customer’s time. Take the time to sit down and go through everything before it goes online. Don’t take your traditional marketing document and copy and paste it onto the website.
No one cares about you.
What I mean by this is don’t create giant about me page that tells your entire history. Your customers are going to your site to find information, not do research on you. Think about the last 10 company websites you went to. Out of those websites, how many of them did you read about their history? Now there are exceptions, but before you do it, think long and hard to make sure it adds value to your site.
Contact Information
Make it easy for your customers to find how to contact you. Have your store hours, email, address and phone number available. Make sure that email address goes somewhere where you see and respond to people.
Update the site
Make sure you are keeping the information up to date. Preventatively, don’t put anything on the site that you aren’t willing to update when it changes. For example, if you are a restaurant and you have daily or weekly specials, don’t put them on the website unless you are going to update them every time it changes. There is an easy way to do this with Wordpress. Back when we setup Wordpress, on of the first things we did was change the home page. Right below that option, there is a way to create another page to be a post page. There are benefits to doing this. For example, sites that are updated more often will appear higher in google.
Show Self Control for Technology
Yes, this is the most hypocrite thing I have said today. Don’t add something to your site because it looks cool or because you like it. This goes double for widgets. If there is not a direct benefit to your customers, don’t do it. Create a personal site and add it there. Oh, and “Because it looks cool” is not a benefit. Make sure your design compliments your message and not the other way around.